The spring season is traditionally associated with renewal, bright colors, and flowers. 7 Days also decided to make its limited edition packaging thematic. Now, at the top of the package, there's a branch of an apricot tree with white blossoms that emphasize the atmosphere of spring.

Spring!

Женщины, 25-40 лет

Target audience

Средний

Segment

Строгое пожелание от клиента - ветка абрикоса, с белыми цветами

Task

Problem

Отсутствует сезонный вариант упаковки

The client wanted a very minimalist and simple visual solution for the limited-edition croissant series, without tying it to a particular season. After several concepts, a design featuring simple graphics on the sides of the packaging was chosen. This set the limited series apart while keeping the brand's familiar architecture completely unchanged.

Off-season

Valery Pchelintseva

Igor Akhmadeev

Art Director

Elena Lavreeva

Designer

Manager