Soft gradient colors on the background make the main flavor instantly recognizable. Double lines along the edges of the pack symbolize the duo of two chocolate flavors.
The entire package has a metallized texture, which creates a «shine» effect on the shelf and makes the packaging feel more premium. The food zone has taken on a new shape, resembling a slice of cake or pastry. The layout of the text and elements has become more minimalist compared to the classic packaging.
Dessert concept
Project case study in development stage
Women, 25–50 yo
TA
Premium
Segment
Reflect the filling made from two types of chocolate and convey the atmosphere of an expensive dessert
Task
Problem
There is no packaging design
(2025)
Alpen Gold Duo
This is the best-selling chocolate brand in Russia, loved for its affordable price and huge variety of flavors. Alpen Gold has a broad audience and strives to delight everyone. In this project, we developed packaging for a premium line inspired by the aesthetics of exquisite desserts.
Mondelez
Сommercial project
Valery Pchelintseva
Ksenia Tkach
Art Director
Agancy
Svoe Mnenie
Designer
Victoria Tsurkan
Manager
HH
Behance
Linkedin
Let's work together!
+7 (930) 914 22 06
pchelintsevavaleriya@yandex.ru
