A design concept consists of sketches, mood boards, images, and short descriptions that define the general aesthetic quality of a product. The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Баланс стилей

Молодые люди 50-50%, 15-20 лет

Target audience

Medium +

Segment

Создать дизайн упаковки, который будет привлекать молодую аудиторию, но при этом
вписываться в основной портфель бренда

Task

Problem

Отсутвует дизайн упаковки

A design concept consists of sketches, mood boards, images, and short descriptions that define the general aesthetic quality of a product. The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Name of description

A design concept consists of sketches, mood boards, images, and short descriptions that define the general aesthetic quality of a product. The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Name of description

Valery Pchelintseva

Igor Akhmadeev

Art Director

Designer

Anastasia Basova

Designer

Anna Kamornikova

Manager