A design concept consists of sketches, mood boards, images, and short descriptions that define the general aesthetic quality of a product. The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Name of description

A design concept consists of sketches, mood boards, images, and short descriptions that define the general aesthetic quality of a product. The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Name of description

A design concept consists of sketches, mood boards, images, and short descriptions that define the general aesthetic quality of a product. The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Name of description

Valery Pchelintseva

Igor Akhmadeev

Art Director

Designer

Anastasia Basova

Designer

Anna Kamornikova

Manager

Женщины 30%, мужчины 70%, 25-40 лет

ЦА

Премиум

Сегмент

Создать единый визуальный образ, отразить позиционирование бренда, дифференциация линеек.

Цели

Проблемы

Потребитель воспринимает чай как аптечный продукт и не замечает среди конкурентов продуктовой полки.